"BECOMING OFFICIAL"

We were so excited about this new endeavor!  We just knew there were many, many lost Caboholics out there that needed to know they were not alone!   But first came a bit of research on what we should next. 

Caboholic business cards

The Original "I AM A CABOHOLIC T-SHIRT!" design

THE LOGO AND REGISTERING THE TRADEMARK
After a bit of time spent on creating different "logos", comparing different fonts, colors, styles, etc., we finally agreed on simple black & white word and the official "Caboholic Logo" was born. 

The applications and logo were then submitted to the US trademark office, and term "Caboholic" became a registered copyright as well.   Of course, we also submitted an application to register the trademark in Mexico, which was a bit more difficult since the application had to be "hand delivered to Mexico City.  With the services provided by "Marcaria", this task was made much easier!  Within a couple weeks, this had all been completed and we had to do was wait on the results.