We were so excited about this new endeavor! We just knew there were many, many lost Caboholics out there that needed to know they were not alone! But first came a bit of research on what we should next.
THE LOGO AND REGISTERING THE TRADEMARK
After a bit of time spent on creating different "logos", comparing different fonts, colors, styles, etc., we finally agreed on simple black & white word and the official "Caboholic Logo" was born.
The applications and logo were then submitted to the US trademark office, and term "Caboholic" became a registered copyright as well. Of course, we also submitted an application to register the trademark in Mexico, which was a bit more difficult since the application had to be "hand delivered to Mexico City. With the services provided by "Marcaria", this task was made much easier! Within a couple weeks, this had all been completed and we had to do was wait on the results.